Coach VJ

Improve Outcomes Through Performance Psychology

  • Topics:
  • Leadership Development
  • Motivation & Inspiration
  • Resilience
  • Audiences:
  • Grade 6-12 Students
  • College Students
  • Teachers & Staff

Fee: $5K-10K

Invite Coach VJ

College Basketball Coach; WCU & UNM
Mental Performance Coach
3X College All-American & Pro Basketball Player

Vera Jo Bustos, MA, is a mental performance coach specializing in helping students, educators, and coaches improve their performance through the mental game.

She received her BA in Exercise Science, BA in Sports Psychology, and MA in Human Performance from Adams State University.

She has worked with professional athletes, coaches, veterans, surgeons, businesses, and business professionals. A highly sought-after speaker, she travels the country inspiring, motivating, and teaching the mental game to athletes, high-performers, teams, and coaches—of all ages, ability levels, and sports—at conferences, conventions, workshops, school assemblies, and 1-on-1 trainings.

Vera Jo worked as an assistant basketball coach at Western Colorado University and spent five years on the coaching staff at The University of New Mexico. Since 2012, she has implemented her knowledge of performance psychology by training the athletes at WCU and UNM on the mental game.

Previously, Bustos had a celebrated basketball career at Adams State University (2007-11). A 3x College All-American, 2x All-Region First Team, 4x All-RMAC First Team, Player of the Year, and Freshman of the Year selection, Bustos helped lead ASU to two consecutive NCAA Tournament berths and made it to the NCAA Sweet Sixteen for the first time in school history. Her storied career led to a Hall of Fame induction in 2019—making ASU history once again—as one of the youngest inductees in school history at 30.


“Enthusiastic and motivating. Her poise and confidence radiated from the stage to the audience.”
Dean Gallegos, President NMSNA
“Vera Jo ignites a lost enthusiasm in her audience and leaves them with plenty of food for thought and actionable suggestions.”
Anne Marie Madaras, UNM Health Sciences
“Her confident style can spear anyone forward—whether you are at work or play. She ignites the fire and spirit within us all.”
Benjamin Maynes, CBO Building Officials Association

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Invite Coach VJ